I was attracted to this brand because of the stated humane farming practices.
I visited a local Whole Foods to check out the ingredients and analysis first hand. I looked at the Chicken & Brown Rice All Life Stages dog food. The ingredients looked typical for a high-end brand. The analysis indicated 26% protein, 16% fat, 10% moisture, and so on, again seemingly pretty typical.
My concern was the very short shelf life. The two bags that I looked at had expiration dates (actually “best by” dates) less than one or two weeks away (kind of surprising for Whole Foods). This tells me that either the product isn’t moving off the shelves or that it comes from the manufacturer with a short shelf life.
The manufacturer (Tender & True Pet Nutrition in Omaha NE) is developing a website but there is no content yet: //tenderandtruepet.com.
The manufacturer also has a Facebook page: //facebook.com/tenderandtruepet.
