Highly Recommended
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Our Verdict
Purpose Freeze-Dried product range is made up of five recipes which each receive the Dog Food Advisor’s rating, 5 stars.
These recipes are complete and balanced for all life stages, crafted from high-quality proteins sourced within the USA.
Pros
- Free from fillers, dyes, artificial preservatives
- Farm-raised, pasture-fed and free-run protein sources
- Made in the USA
Cons
- Expensive
The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
| Product line | Rating | AAFCO |
|---|---|---|
| Purpose Rabbit & Veggie | 5 | A |
| Purpose Chicken & Veggie | 5 | A |
| Purpose Duck & Veggie | 5 | A |
| Purpose Beef & Veggie | 5 | A |
| Purpose Turkey & Veggie | 5 | A |
Recipe and Label Analysis
Purpose Rabbit & Veggie was selected to represent the other products in the line for a detailed recipe and nutrient analysis.
Purpose Feel Good Feel Good Rabbit & Veggie
Estimated Dry Matter Nutrient Content
Protein
Fat
CarbsCarbohydrates
Rabbit with bone, organic broccoli, organic carrots, organic squash, organic blueberries, organic apples, organic apple cider vinegar, organic coconut oil, potassium chloride, dried kelp, sodium chloride, zinc proteinate, iron proteinate, vitamin E supplement, niacin supplement, copper proteinate, manganese proteinate, thiamine mononitrate, d-calcium pantothenate, sodium selenite, riboflavin supplement, biotin, pyridoxine hydrochloride, vitamin B12 supplement, folic acid, vitamin D3 supplement
Fiber (estimated dry matter content) = 2%
Red denotes any controversial items
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 46% | 21% | NA |
| Dry Matter Basis | 50% | 23% | 19% |
| Calorie Weighted Basis | 40% | 44% | 15% |
Ingredients Analysis
The first ingredient is rabbit with bone. Rabbit is considered “the clean flesh derived from slaughtered rabbit” and associated with skeletal muscle or the muscle tissues of the tongue, diaphragm, heart, esophagus or other tissues accompanying the flesh.1
Rabbit is naturally rich in all 10 essential amino acids required by a dog to sustain life.
The second ingredient is organic broccoli. Broccoli is a healthy green vegetable and a member of the kale family. It’s notably rich in vitamin C and fiber and numerous other nutrients.
Like other cruciferous vegetables, broccoli is believed to provide anti-cancer benefits.
The third ingredient is organic carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.
The fourth ingredient is organic squash. Squash is a nutritious addition high in complex carbohydrates, vitamins, minerals and dietary fiber.
The fifth ingredient is organic blueberries. Blueberries are a good source of vitamins, minerals and dietary fiber.
The sixth ingredient is organic apple, a nutrient-rich fruit that’s also high in fiber.
The seventh ingredient is apple cider vinegar, is reported to have benefits to health, from controlling blood sugar, balancing cholesterol and acting as an anti-microbial. Providing enzymes and probiotics is also a reason for inclusion. It must be noted that there have been no studies so far which have found inclusion of apple cider vinegar in the diets of dogs to provide health benefits.
The eighth ingredient is coconut oil, a natural oil rich in medium-chain fatty acids.
Medium-chain triglycerides have been shown to improve cognitive function in older dogs.2
Because of its proven safety3 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.
The ninth ingredient is potassium chloride, a nutritional supplement sometimes used as a replacement for the sodium found in table salt.
From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.
This recipe has two notable exceptions.
First, this recipe contains sodium selenite, a controversial form of the mineral selenium. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.
In addition, this food includes chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Nutrient Analysis
Based on its ingredients alone, Purpose Rabbit & Veggie looks like an above-average freeze-dried product.
The dashboard displays a dry matter protein reading of 51.6%, a fat level of 23.9% and an estimated carbohydrate level of 15.1%.
As a group, the brand features a protein content of 52% and a mean fat level of 26.8%. Together these figures suggest a carbohydrate content of 11.5% for the overall product line, alongside a fat-to-protein ratio of 52%.
This means this Purpose product line contains above-average protein, below-average carbohydrate and above-average fat when compared to typical freeze-dried dog food.
Purpose Dog Food Recall History
The following automated list (if present) includes all dog food recalls related to Purpose through April 2025.
No recalls noted.
You can view a complete list of all dog food recalls since 2009 here.
Our Rating of Purpose Freeze-Dried Dog Food
Purpose foods have certainly earned the 5 stars awarded in our review. This food is freeze-dried to retain the authentic flavor and vital nutrients of fresh ingredients, alongside a powerful boost of responsibly sourced protein.
About
Purpose Pet Food was founded in 2014 with the aim of providing superior freeze-dried dog food that is not only nutritious but also grounded in ethical values.
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