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Review of Purina Beyond Simply Dry Dog Food

Purina Beyond Simply Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.

The Purina Beyond Simply product line includes the 4 dry dog foods listed below.

Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

Purina Beyond Simply Farm-Raised Chicken & Whole Barley was selected to represent the other products in the line for detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

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Ingredient Analysis

The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The third ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The fourth ingredient is canola meal, a by-product of canola oil production more typically used to make feed for farm animals and to produce biodiesel.

Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

In any case, because canola meal also contains about 37% dry matter protein, this ingredient would be expected to notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The next ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The sixth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The seventh ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

After the natural flavor, we find sunflower oil. Sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.

Sunflower oil is notable for its resistance to heat damage during cooking.

There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Purina product.

With 4 notable exceptions…

First, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Chelated minerals are usually associated with higher quality dog foods.

Next, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.

In addition, this recipe includes sodium selenite, a controversial form of the mineral selenium. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Nutrient Analysis

Judging by its ingredients alone, Purina Beyond Simply Dog Food looks like an average dry product.

The dashboard displays a dry matter protein reading of 27%, a fat level of 16% and estimated carbohydrates of about 49%.

As a group, the brand features an average protein content of 30% and a mean fat level of 18%. Together, these figures suggest a carbohydrate content of 45% for the overall product line.

And a fat-to-protein ratio of about 59%.

Which means this Purina product contains…

Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the canola meal, this looks like the profile of a kibble containing a moderate amount of meat.

Our Rating of Purina Beyond Simply Dry Dog Food

Purina Beyond Simply is a grain-inclusive dry dog food using a moderate amount of named meat meal as its dominant source of animal protein, thus earning the brand 3.5 stars.

Recommended.

However, it’s unfortunate the company chose to include menadione in its recipe. Without this controversial ingredient, we may have been compelled to award this line a higher rating.

That said, menadione phobics may wish to ignore our rating and look elsewhere for another product.

Purina Dog Food Recall History

The following automated list (if present) includes all dog food recalls since 2009 related to Purina.

• Purina Recalls Pro Plan Vet Diet Product Due to Elevated Levels of Vitamin D (2/9/2023)
• Purina Recalls Pro Plan Vet Diet Product Due to Mislabeling (12/6/2022)
• Purina Beneful and Pro Plan Dog Food Recall (3/11/2016)
• Purina One Beyond Dog Food Recall (8/30/2013)

You can view a complete list of all dog food recalls since 2009 here.

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More Purina Brand Reviews

The following Purina dog food reviews are also posted on this website:

• Alpo Chop House Dog Food Review (Canned)
• Alpo Dog Food Review (Dry)
• Beneful Dog Food Review (Dry)
• Beneful Dog Food Review (Tubs)
• Purina Beyond Dog Food Review (Canned)
• Purina Beyond Dog Food Review (Dry)
• Purina Beyond Superfood Blend Dog Food Review (Dry)
• Purina Dog Chow Dog Food Review (Dry)
• Purina Moist and Meaty Dog Food Review (Semi-Moist)
• Purina One Dog Food Review (Canned)
• Purina One Dog Food Review (Dry)
• Purina One SmartBlend True Instinct Dog Food Review (Canned)
• Purina One True Instinct Dog Food Review (Dry)
• Purina One True Instinct Grain Free Dog Food Review (Dry)
• Purina Pro Plan Bright Mind Dog Food Review (Dry)
• Purina Pro Plan Dog Food Review
• Purina Pro Plan Dog Food Review (Canned)
• Purina Pro Plan Puppy Food Review (Dry)
• Purina Pro Plan Sport Dog Food Review (Dry)
• Purina Pro Plan Veterinary Diets EN Dog Food Review (Dry)
• Purina Pro Plan Veterinary Diets HA Dog Food Review (Dry)
• Purina Puppy Chow Review (Dry)