Inception Dog Food Review (Dry)

Mike Sagman

By

Mike Sagman
Mike Sagman

Mike Sagman

Founder

Dr Mike Sagman is the creator of the Dog Food Advisor. He founded the website in 2008, after his unquestioning trust in commercial dog food led to the tragic death of his dog Penny.

Read more

Updated: March 28, 2024

DogFoodAdvisor is reader supported See how


All reviews are 100% impartial but if you buy using links on this page, we may earn a referral fee.

Rating:
star
star
star
star
star

Which Inception Recipes Get Our Best Ratings?

Inception Dog Food earns The Advisor’s second-highest tier rating of 4.5 stars.

The Inception product line includes the 4 dry dog foods listed below.

Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

Inception Pork Recipe was selected to represent the other products in the line for detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.


Inception Pork Recipe

Estimated Dry Matter Nutrient Content

28.4%

Protein

17%

Fat

46.6%

CarbsCarbohydrates

Pork, pork meal, milo, oat, millet, pork fat (preserved with mixed tocopherols), natural flavor, flaxseed, potassium chloride, choline chloride, salt, taurine, zinc proteinate, iron proteinate, calcium carbonate, mixed tocopherols (a natural preservative), rosemary extract, vitamin E supplement, l-carnitine, copper proteinate, magnesium proteinate, niacin supplement, calcium pantothenate, sodium selenite, riboflavin supplement, vitamin A supplement, thiamine mononitrate, vitamin D3 supplement, pyridoxine hydrochloride, vitamin B12 supplement, calcium iodate, folic acid


Fiber (estimated dry matter content) = 6%

Red denotes any controversial items

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 25% 15% NA
Dry Matter Basis 28% 17% 47%
Calorie Weighted Basis 24% 36% 40%

Inception Dog Food Ingredient Analysis

The first ingredient in this dog food is pork. Pork is defined as “the clean flesh derived from slaughtered pork”.

However, even though it’s considered a quality ingredient, raw pork contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished dog food.

The second ingredient is pork meal. Pork meal is considered a meat concentrate and contains nearly 300% more protein than fresh pork. Yet it can also be high in ash — about 25-30%.

However, the ash content of the final product is typically adjusted in the recipe to allow its mineral profile to meet AAFCO guidelines.

The third ingredient is milo. Milo is another name for sorghum, a starchy cereal grain with a nutrient profile similar to corn.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, milo can be considered a quality non-meat ingredient.

The next ingredient includes oats. Oats are rich in B-vitamins, minerals and dietary fiber.

The fifth inclusion is millet, a gluten-free grain harvested from certain seed grasses. Millet is hypoallergenic and naturally rich in B-vitamins and fiber as well as other essential minerals.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, milo can be considered a quality non-meat ingredient.

The sixth ingredient is pork fat, a product from rendering pig meat.

Commonly known as lard, pork fat can add significant flavor to any dog food. And it can be high in linoleic acid, an omega-6 fatty acid essential for life.

Although it may not sound very appetizing, pork fat (in moderate amounts) is actually an acceptable pet food ingredient.

After the natural flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

The ninth ingredient is potassium chloride, a nutritional supplement sometimes used as a replacement for the sodium found in table salt.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Inception product.

With 4 notable exceptions

First, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

In addition, we note the use of taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.

Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.

And lastly, this recipe contains sodium selenite, a controversial form of the mineral selenium. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

Nutrient Analysis

Based on its ingredients alone, Inception Dog Food looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 28%, a fat level of 17% and estimated carbohydrates of about 47%.

As a group, the brand features an average protein content of 28% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.

And a fat-to-protein ratio of about 60%.

Which means this Inception product contains…

Above-average protein. Near-average fat. And above-average carbs when compared to other dry dog foods.

Even when you consider the protein-boosting effect of the flaxseed, this still looks like the profile of a dry dog food containing a notable amount of meat.

Our Rating of Inception Dog Food

Inception is a grain-inclusive dry dog food using a notable amount of named meat meal as its primary source of animal protein, thus earning the brand 4.5 stars.

Highly recommended.

Inception Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to Inception through November.

No recalls noted.

You can view a complete list of all dog food recalls since 2009 here.

Get Free Recall Alerts

Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

A Final Word

The Dog Food Advisor does not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.

However, we do receive a referral fee from online retailers (like Chewy or Amazon) and from sellers of perishable pet food when readers click over to their websites from ours. This helps cover the cost of operation of our free blog. Thanks for your support.

For more information, please visit our Disclaimer and Disclosure page.

Share via
Copy link